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M. Ann Levett, Ed.D.
Superintendent of Schools

Savannah-Chatham Co.
Public School System

208 Bull Street
Savannah, GA 31401
(912) 395-5600

Driving Directions:

208 Bull Street
(Admin. Offices)

2 Laura Avenue
(Board Meetings)

© 1998-present
All Rights Reserved

School Location:
Beach, Johnson, Windsor Forest and New Hampstead High Schools
Reinforced Academics:
English, Math, Science
Student Organization:
Certification Opportunities:
Marketing Education Manager Trainee

Marketing & Management Career Pathway Courses Offered

Marketing Principles - Marketing Principles is the foundational course for all pathways in Marketing Education. Marketing Principles addresses all the ways in which marketing satisfies consumer and business needs and wants for products and services. Students develop an understanding of the functions of marketing and how these functional areas affect all businesses. They learn basic marketing concepts and the role of marketing in our economy.

Entrepreneurship: Building a Business - Entrepreneurship: Building a Business, an imperative component of a strong economy, is based on individuals who are creative thinkers and risk takers.Therefore, students in this entrepreneurship course focus on recognizing a business opportunity, starting a business based on the recognized opportunity, and operating and maintaining that business. This course begins by moving students from the typical “what is” educational focus to the “what can be” focus. Preparation of a business plan allows students to apply the functional areas of accounting, finance, marketing, and management to the planned business, as well as to the legal and economic environments in which a new venture operates.

Advanced Marketing - Advanced Marketing builds on the principles and concepts taught in Marketing Principles. Students assume a managerial perspective in applying economic principles in marketing, analyzing operations needs, examining distribution and financial alternatives, managing marketing information, pricing products and services, developing product and service planning strategies, promoting products and services, purchasing, and professional sales. This course also deals with global marketing in that students analyze marketing strategies employed in the U.S. versus those employed in other countries.

CTAE Internship - This course is a coordinated occupational employment approach to teaching and practicing the concepts in the industry. This course is an organized internship, arranged by the work-based learning coordinator at each school and with a local employer. This course helps the student to practice and improve employability skills in the industry.