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Travel Marketing & Lodging Management
M. Ann Levett, Ed.D.
Superintendent of Schools

Savannah-Chatham Co.
Public School System

208 Bull Street
Savannah, GA 31401
(912) 395-5600

Driving Directions:

208 Bull Street
(Admin. Offices)

2 Laura Avenue
(Board Meetings)

© 1998-present
All Rights Reserved

School Location:
Woodville Tompkins Technical & Career High School
Reinforced Academics:
English, Math, Science
Student Organization:
Certification Opportunities:

Travel Marketing & Lodging Management Career Pathway Courses Offered

Marketing Principles - Marketing Principles is the foundational course for all pathways in Marketing Education. Marketing Principles addresses all the ways in which marketing satisfies consumer and business needs and wants for products and services. Students develop an understanding of the functions of marketing and how these functional areas affect all businesses. They learn basic marketing concepts and the role of marketing in our economy.

Discovering Hospitality and Tourism Marketing - This course introduces the student to the major segments of the travel industry. The course will investigate the economic impact the three components have on the local, state, national, and global economies. The products, services, and packages offered to business and leisure travelers by different types of businesses within the industry are examined. Utilizing current technology, the Internet, and software packages, the student will develop a tour package and marketing plan for a selected niche market that incorporates appropriate promotional and pricing strategies, thus ensuring business profitability.

Hospitality & Tourism Management - This course will focus on the leadership and supervision of employees in the travel, tourism, and hospitality industries as well as the management of operations in this industry. The course emphasizes the application of management level decision-making skills in hotel/lodging, human resources, food, beverage, travel, and tourism operations. The course will allow -students to investigate trends, technology, and customs in the hospitality industry while focusing on the development of customer service skills.

CTAE Internship - This course is a coordinated occupational employment approach to teaching and practicing the concepts in the industry. This course is an organized internship, arranged by the work-based learning coordinator at each school and with a local employer. This course helps the student to practice and improve employability skills in the industry.